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HELLO!
I'm Carli
I'm so glad you're here! Pour yourself a fresh cup and settle in to scroll some seriously stunning website inspiration for the creative entrepreneur.
If you manage to dig far enough into the archives, you'll happen upon my Mindful Monday series, which is full of encouraging content for anyone building a purpose-driven brand.
Whatever brings you, I'm cheers-ing my coffee mug in your direction. Welcome and enjoy!
the latest


BRAND IDENTITY GUIDELINES: 4 EASY STEPS!
The most successful brands I've worked with have a clear brand identity. This sense of identity acts as their north star, drowning out...

Carli Baum
May 20, 2022


HEATHER BOERSMA | PROJECT REVEAL
This beachy boho, personal brand and membership website was such a fun project to work on. Heather requested a beach inspired vibe when...

Carli Baum
May 16, 2022


SUSTAINABLE & PROFITABLE BRAND STRATEGY
Let’s talk strategy as it pertains to being a creative entrepreneur, running a heartfelt brand. I’ve had fifteen years experience in...

Carli Baum
May 11, 2022


THE TRAIL WEBSITE | PROJECT REVEAL
This nature inspired, story-telling style website is easily one of my favourite projects to date. The breathtaking foothills of Southern...

Carli Baum
Apr 8, 2022


CLARIFY YOUR BRAND IDENTITY | FREE DOWNLOAD
Want an elevator pitch that is sure to inspire confidence in your brand with everyone who hears it? You know you're really good at what...

Carli Baum
Apr 8, 2022


ASH LIFESTYLE | PROJECT REVEAL
This custom Wix website, logo and copy writing project was a treasured experience, the privilege of working with my dear friend Ashley of...

Carli Baum
Apr 3, 2022


ETSY VS. WIX: A QUICK COMPARISON
I hear a version of this question all the time, and I get it! The options out there for website platforms are endless are numerous and as...

Carli Baum
Mar 27, 2022


GROW & CO. | PROJECT REVEAL
It was a total joy to work on this custom Wix website, logo and copy project for Lindsey & Crystal, of Grow & Company in Calgary early...

Carli Baum
Mar 27, 2022
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Rise Above Information Overload
To do anything productive with the information we consume, we have to be able to sift through it, and then act on it from elevated emotions

Carli Baum
Jun 15, 2020


Trials & Antifragility
Remember you are exactly where you are supposed to be to become who you must. These lessons are activating treasures, talents and powers w

Carli Baum
Jun 6, 2020


How to Bear Trials with a Calm Mind
This is the practice of mindfulness my friend. Being the compassionate observer of our thoughts. Giving ourselves space to feel normal human

Carli Baum
May 28, 2020


How to Ignore Other People's Opinions
We live with the reasons for our decisions. Deeply and truly, every thought, feeling, action and result we create is from the vibration we m

Carli Baum
May 26, 2020


Mental Resilience
Resilience (noun): an ability to recover from or adjust easily to misfortune or change Perhaps more than any one thing, I focus mentally...

Carli Baum
Apr 4, 2020


The Circumstance is Neutral
"You shouldn't give circumstances the power to rouse anger, for they don't care at all." Marcus Aurelius The circumstance does not care....

Carli Baum
Apr 4, 2020


PATIENCE WHILE YOU WAIT
Hello my friend. This is your weekly invitation to take a moment and tend to your precious mind; the mind that filters and decides the...

Carli Baum
Apr 4, 2020


GET OUT OF A NEGATIVE FUNK
ELEVATE YOUR THINKING. Today I've got a game changing tool for your mindfulness toolkit my friend, and it has everything to do with...

Carli Baum
Apr 4, 2020


IS THE WORK WORTH IT?
Head's up:, today's post is a little longer than usual. When you have 5-10 minutes, grab a coffee and cozy up for an encouraging read ♥︎...

Carli Baum
Mar 31, 2020


IT ALL COMES BACK TO YOU
And me! E V E R Y T H I N G. Everything comes down to each one of us, individually. How we perceive the circumstances in our lives, the...

Carli Baum
Mar 31, 2020


THINK WHY, NOT HOW.
Today I am so excited to expand on a concept I wrote to you about a couple months ago....The Momentum of Our Thoughts. Below is the...

Carli Baum
Mar 31, 2020


UN-MEMORIZE YOUR PAST
“Warning: when feelings become the means of thinking, or if we cannot think greater than how we feel, we can never change. To change is...

Carli Baum
Mar 31, 2020


LET GO OF OTHER PEOPLE'S OPINION
One of the most freeing things I've experienced since learning to think mindfully, is the release I've felt from a heavy, self imposed...

Carli Baum
Mar 31, 2020


DO NOT WORRY ABOUT THE FUTURE
"Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the...

Carli Baum
Mar 31, 2020


EMPOWERMENT OVER ANXIETY
Good morning! Today I’m excited to share with you a mental switch I’ve been employing for the last year or so that has made a significant...

Carli Baum
Mar 31, 2020


CHOOSING BETWEEN TRUE
Today I want to talk to you about choosing between true. In every moment, we have at our disposal countless 'true' thoughts we can choose...

Carli Baum
May 2, 2019


MIND YOUR OWN BUSINESS ♥︎
"Notice when you hurt that you are mentally out of your business. If you’re not sure, stop and ask, “Mentally, whose business am I in?”...

Carli Baum
May 2, 2019


NO OPINION?
YOU OWN THIS OPTION "You always own the option of having no opinion. There is never any need to get worked up or to trouble your soul...

Carli Baum
Apr 22, 2019


GOOD NEWS
EMPOWERMENT IS 100% AVAILABLE! "Between stimulus and response, there is space. In that space is our power to choose our response." Victor...

Carli Baum
Apr 22, 2019


LIFE IS 50/50
Hello! Today I want to tell you about a concept that I was first introduced to by Brooke Castillo and have since found evidence of in the...

Carli Baum
Mar 14, 2019

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