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HELLO!
I'm Carli
I'm so glad you're here! Pour yourself a fresh cup and settle in to scroll some seriously stunning website inspiration for the creative entrepreneur.
If you manage to dig far enough into the archives, you'll happen upon my Mindful Monday series, which is full of encouraging content for anyone building a purpose-driven brand.
Whatever brings you, I'm cheers-ing my coffee mug in your direction. Welcome and enjoy!
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the latest
Carli Baum
May 20, 2022
BRAND IDENTITY GUIDELINES: 4 EASY STEPS!
The most successful brands I've worked with have a clear brand identity. This sense of identity acts as their north star, drowning out...
Carli Baum
May 16, 2022
HEATHER BOERSMA | PROJECT REVEAL
This beachy boho, personal brand and membership website was such a fun project to work on. Heather requested a beach inspired vibe when...
Carli Baum
May 11, 2022
SUSTAINABLE & PROFITABLE BRAND STRATEGY
Let’s talk strategy as it pertains to being a creative entrepreneur, running a heartfelt brand. I’ve had fifteen years experience in...
Carli Baum
Apr 8, 2022
THE TRAIL WEBSITE | PROJECT REVEAL
This nature inspired, story-telling style website is easily one of my favourite projects to date. The breathtaking foothills of Southern...
Carli Baum
Apr 8, 2022
CLARIFY YOUR BRAND IDENTITY | FREE DOWNLOAD
Want an elevator pitch that is sure to inspire confidence in your brand with everyone who hears it? You know you're really good at what...
Carli Baum
Apr 3, 2022
ASH LIFESTYLE | PROJECT REVEAL
This custom Wix website, logo and copy writing project was a treasured experience, the privilege of working with my dear friend Ashley of...
Carli Baum
Mar 27, 2022
ETSY VS. WIX: A QUICK COMPARISON
I hear a version of this question all the time, and I get it! The options out there for website platforms are endless are numerous and as...
Carli Baum
Mar 27, 2022
GROW & CO. | PROJECT REVEAL
It was a total joy to work on this custom Wix website, logo and copy project for Lindsey & Crystal, of Grow & Company in Calgary early...
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Carli Baum
Dec 24, 2018
OTHER PEOPLE'S OPINIONS
Hello my friends! Just a little note on today's topic: I deeply believe in the value of good council from people we trust and love. The...
Carli Baum
Dec 21, 2018
The Momentum of Our Thoughts
"That which is like unto itself, is drawn", in all things, in all ways. So with our thoughts, if we linger on one long enough, our brains...
Carli Baum
Dec 21, 2018
INHALE APPRECIATION | EXHALE RELIEF
The other day I noticed I was feeling anxious. A couple years ago, this wouldn't have caught me off guard. In fact, back then, I often...
Carli Baum
Dec 21, 2018
GOALS & GREMLINS
I used to think that goals were 'the goal'. I used to think that achievement was the victory. I know better now. Brooke Castillo says it...
Carli Baum
Dec 6, 2018
SPARKLE
The other day, driving away from our home on a dark and frosty morning, softly from the back seat I heard my daughter Navy say: "I love...
Carli Baum
Nov 5, 2018
Worth & Vision
Good afternoon! Today I want to pass along two powerful pieces of wisdom. Coupled together, they have empowered me to more...
Carli Baum
Oct 29, 2018
STOP COMPLAINING
And I say that ↑ with love, because I certainly used to be a pro at it :) Have you ever read a quote that gave you exactly the attitude...
Carli Baum
Oct 29, 2018
THANKFUL
Happy Thanksgiving my friends ♥︎ I can think of few holidays more aptly named when it comes to the pursuit of conscious empowerment and...
Carli Baum
Oct 29, 2018
HARVEST
The weather continues to cool. The leaves still grip with remarkable strength but harvest has begun, and so I've accepted that Fall is...
Carli Baum
Oct 29, 2018
GRATITUDE
Hello and welcome to a new week! Gratitude is a hot topic these days, and while I understand why it drums up warm fuzzies for most...
Carli Baum
Sep 29, 2018
MEDITATION - Orchestration
OBSERVATION TO ORCHESTRATION Last week I wrote to you about meditation as simply the focused, compassionate observation of your own mind...
Carli Baum
Sep 17, 2018
MEDITATION - An Introduction
Welcome to this new week. Today I want to pass along some simple thoughts on meditation. And if the word meditation seems too loaded or...
Carli Baum
Sep 17, 2018
THOUGHTS & BELIEFS
Hello and happy Monday to you. As I write this, there is a refreshing and invigorating nip to the air. September's soft transition to...
Carli Baum
Sep 17, 2018
ACT AS IF
Hello & welcome to a new week. As usual, I invite you to take some time to clear your mind and focus on how you'd ideally like to think...
Carli Baum
Sep 17, 2018
YOUR BIG WHY
Hello & Happy Monday! I hope your weekend was restorative and that you are feeling refreshed and ready to tackle your goals this week....
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